Top 10 Best Makeup Apps – Virtual Makeover & Beauty Tools

Makeup is more than just a beauty routine—it’s a way to express creativity and confidence. With the rise of makeup apps and virtual makeover tools, it’s now possible to try new looks anytime without needing actual cosmetics.

These beauty apps allow you to explore different lipstick shades, eye shadows, or even hairstyles using your smartphone. Instead of spending money on products you may never use, you can test them digitally with just a few taps.

The growing popularity of selfie makeup apps shows how important it has become for people to enhance their photos before sharing them online. From simple touch-ups to full digital makeovers, these tools provide realistic results that help you look your best.

Another reason these apps stand out is the convenience they bring. Whether you want a quick face makeup editor for everyday selfies or an advanced AR makeup app for experimenting with styles, there’s something for everyone. In this guide, we’ll explore the top 10 best makeup apps that combine fun, creativity, and technology to help you transform your look anytime, anywhere.

YouCam Makeup — Real-Time AR Virtual Makeover

YouCam Makeup is one of the most popular and advanced virtual makeover apps trusted by millions of beauty lovers worldwide. Powered by AI and AR technology, it allows users to try on different lipstick shades, eye shadows, foundations, and even hairstyles in real time. The app also provides skin analysis, beauty tips, and interactive filters, making it an all-in-one solution for anyone who loves experimenting with new styles or enhancing selfies before sharing them on social media.

Key Features of YouCam Makeup:

• Real-time AR makeup try-on
• Lipstick, foundation, and blush simulator
• Hairstyle and hair color changer
• Skin health analysis and beauty tips
• Virtual accessories like glasses & jewelry
• Live camera with instant preview

Pros:

• Highly accurate AR filters
• Wide range of makeup styles
• Easy to use and beginner-friendly

Cons:

• Some premium tools require subscription
• Can be heavy on storage

App Insights:

• Platform: Android, iOS
• Rating: 4.5★
• Installs: 100M+
• Price: Free + In-app purchases

Perfect365 — Professional-Grade Beauty Editor

Perfect365 is a widely trusted makeup and beauty editing app that offers professional-quality virtual makeovers. It comes with over 200 preset styles, letting users try celebrity-inspired looks or create personalized beauty edits with ease. The app also includes tools for skin smoothening, blemish removal, and real-time virtual try-on. Its user-friendly interface makes it perfect for both casual selfie lovers and content creators who want polished results without the need for advanced editing skills.

Key Features of Perfect365:

• 200+ preset makeup styles
• Real-time virtual try-on
• Skin smoothing & blemish removal
• Customizable beauty filters
• Celebrity-inspired makeup looks
• One-tap retouch options

Pros:

• Professional-grade editing tools
• Easy-to-use interface
• Wide variety of beauty styles

Cons:

• Too many ads in free version
• Some premium filters locked behind subscription

App Insights:

• Platform: Android, iOS
• Rating: 4.3★
• Installs: 50M+
• Price: Free + Subscription

Facetune — Selfie Retouch & Digital Makeup Tool

Facetune is one of the most popular selfie retouching and digital makeup apps, known for its powerful editing features. With this app, users can apply virtual makeup, smooth skin, whiten teeth, reshape facial features, and even adjust lighting for studio-like effects. It’s especially popular among social media creators who want polished, professional-looking selfies. With its combination of beauty tools and creative filters, Facetune makes it simple to enhance photos while still keeping a natural look.

Key Features of Facetune:

• Digital makeup application (lipstick, blush, eyeshadow)
• Skin smoothing & blemish remover
• Teeth whitening tool
• Face reshaping & contouring
• Filters and background editing
• Advanced retouch tools for selfies

Pros:

• Professional-grade editing features
• Great for Instagram-ready selfies
• Wide variety of filters and tools

Cons:

• Subscription required for full access
• Can look unnatural if over-edited

App Insights:

• Platform: Android, iOS
• Rating: 4.4★
• Installs: 100M+
• Price: Free + Subscription

AirBrush — Flawless Skin & Makeup Enhancer

AirBrush is a highly rated photo editor and makeup app designed to give users a natural yet polished look. It offers a wide range of tools including blemish removal, skin smoothing, teeth whitening, and virtual makeup filters. The app also provides options for reshaping, contouring, and enhancing facial features with subtle edits that look realistic. With its simple interface and professional-quality results, AirBrush is perfect for users who want beautiful selfies and portraits in just a few taps.

Key Features of AirBrush:

• Blemish & acne remover
• Teeth whitening and brightening
• Virtual makeup tools (lipstick, blush, eyeshadow)
• Body reshape & contour options
• Skin smoothing & glow enhancer
• Filters for professional photo finish

Pros:

• Easy-to-use interface
• Produces natural-looking edits
• Professional-grade beauty tools

Cons:

• Some features require subscription
• Can be heavy on device storage

App Insights:

• Platform: Android, iOS
• Rating: 4.5★
• Installs: 100M+
• Price: Free + In-app purchases

YouCam Perfect — All-in-One Beauty Camera

YouCam Perfect is a feature-rich beauty camera and photo editing app that goes beyond simple selfies. It allows users to enhance their photos with skin smoothing, face reshaping, background editing, and fun effects, all in one place. With powerful AI tools, it provides natural-looking retouches and creative photo edits that are perfect for social media. Whether you want a quick selfie makeover or professional-quality editing, YouCam Perfect is an all-in-one solution for beauty enthusiasts.

Key Features of YouCam Perfect:

• Real-time selfie retouching
• Skin smoothening & face reshaping
• Background remover & object eraser
• Beauty filters and effects
• Collage maker & frames
• AI-powered photo enhancement

Pros:

• Multi-functional beauty editor
• Beginner-friendly with one-tap edits
• Wide range of filters and templates

Cons:

• Some premium effects require subscription
• Contains in-app ads

App Insights:

• Platform: Android, iOS
• Rating: 4.4★
• Installs: 100M+
• Price: Free + Subscription

Vivid Glam — The Ultimate Beautify App

Vivid Glam is a stylish beautify and virtual makeover app designed for quick, flawless transformations. With its one-tap beautify mode, users can instantly apply lipstick, blush, eyeliner, brows, and lashes for a complete makeover. The app also allows customization, so you can adjust each element to match your personal style. Its lightweight design makes it fast and easy to use, making Vivid Glam an excellent choice for anyone who wants instant beauty enhancements without complicated editing.

Key Features of Vivid Glam:

• One-tap beautify function
• Virtual lipstick, blush, eyeliner, and lashes
• Customizable makeup options
• Natural-looking skin filters
• Lightweight and user-friendly interface

Pros:

• Quick beauty transformations
• Simple and clean design
• Natural makeup results

Cons:

• Limited advanced editing tools
• Fewer filters compared to competitors

App Insights:

• Platform: Android, iOS
• Rating: 4.3★
• Installs: 10M+
• Price: Free + In-app purchases

PhotoDirector — Creative Makeup & Photo Editor

PhotoDirector is a versatile photo editing app that also comes with powerful makeup and beauty tools. It allows users to apply lipstick, contour, blush, and other cosmetic effects directly to their selfies. Beyond makeup, it includes advanced features like background replacement, object removal, filters, and AI-powered enhancements. With its mix of professional editing tools and fun beauty effects, PhotoDirector is perfect for users who want creative freedom along with natural-looking makeup transformations.

Key Features of PhotoDirector:

• Virtual makeup tools (lipstick, blush, brows, contour)
• AI-powered photo enhancement
• Background remover & object eraser
• Filters, effects, and overlays
• Collage maker and creative templates
• One-tap beautify options

Pros:

• Combines beauty editing with professional tools
• Rich collection of filters and effects
• Easy sharing to social media

Cons:

• Some premium features require subscription
• May feel overwhelming for beginners

App Insights:

• Platform: Android, iOS
• Rating: 4.5★
• Installs: 50M+
• Price: Free + In-app purchases

Meitu — AI-Powered Beauty & Style Filters

Meitu is one of the most popular beauty and makeup apps, offering a perfect blend of virtual makeovers and AI-powered enhancements. It provides advanced retouching tools, skin smoothing, and virtual makeup options like lipstick, blush, and eye effects. The app also includes a wide variety of style filters, AR effects, and cartoon transformations, making it fun and creative. Meitu is ideal for users who want both professional beauty editing and playful, stylish filters for their photos.

Key Features of Meitu:

• AI-powered virtual makeup tools
• Skin smoothing & blemish removal
• Cartoon & anime-style filters
• AR effects & fun stickers
• Background editor & collage maker
• Easy photo and video retouching

Pros:

• Wide range of creative filters
• Combines beauty + fun features
• Great for both selfies and videos

Cons:

• Requires strong internet for some effects
• Premium version needed for advanced tools

App Insights:

• Platform: Android, iOS
• Rating: 4.5★
• Installs: 100M+
• Price: Free + In-app purchases

Starii — Celebrity-Inspired Virtual Makeovers

Starii is a modern makeup and selfie app designed for users who love experimenting with glamorous looks. It comes with virtual lipstick, foundation, and eye makeup options that can be applied in real time. The app also provides trendy selfie filters, smooth skin effects, and reshaping tools to enhance facial features. With its stylish presets and user-friendly interface, Starii makes it easy to create polished selfies and share them instantly on social media platforms.

Key Features of Starii:

• Real-time virtual makeup (lipstick, eyes, blush)
• Selfie filters & glam effects
• Skin smoothing & blemish remover
• Face reshape & contouring tools
• One-tap beautify option
• Social media sharing

Pros:

• Trendy filters for Instagram-ready selfies
• Lightweight and easy to use
• Natural makeup results

Cons:

• Fewer editing tools than top competitors
• Some advanced looks are paid

App Insights:

• Platform: Android, iOS
• Rating: 4.2★
• Installs: 5M+
• Price: Free + In-app purchases

ModiFace — Advanced AR Makeup & Shade Preview

ModiFace is a leading AR-powered makeup simulator trusted by beauty professionals and brands worldwide. It uses advanced augmented reality to apply realistic lipstick, eyeshadow, foundation, and hair color simulations in real time. Unlike many apps, ModiFace is focused on precision and professional-grade beauty try-ons, making it popular among users who want highly accurate virtual makeovers. With its realistic product simulations, it’s also integrated with beauty brands to let users preview cosmetics before buying them.

Key Features of ModiFace:

• AR-powered real-time makeup simulation
• Virtual lipstick, eyeshadow, foundation & blush
• Hair color try-on feature
• Professional-grade accuracy
• Used by top beauty brands
• Photo and video makeover options

Pros:

• Extremely realistic AR effects
• Professional-level precision
• Great for testing real products

Cons:

• Limited casual fun filters
• Some features brand-linked only

App Insights:

• Platform: Android, iOS
• Rating: 4.4★
• Installs: 10M+
• Price: Free + In-app purchases

Comparison Table: Best Makeup Apps for Virtual Makeovers

App Name	Best For	Rating	Installs	Price
YouCam Makeup	Real-time AR makeovers	4.5★	100M+	Free + In-app purchase
Perfect365	Professional beauty editing	4.4★	50M+	Free + Premium
Facetune	Selfie retouch & glam edits	4.3★	50M+	Paid + In-app
AirBrush	Flawless skin & natural makeup	4.5★	100M+	Free + Premium
YouCam Perfect	All-in-one beauty camera	4.4★	100M+	Free + Premium
Vivid Glam	Ultimate beautify experience	4.2★	10M+	Free + In-app
PhotoDirector	Creative photo + makeup edits	4.5★	50M+	Free + Premium
Meitu	AI beauty & fun style filters	4.5★	100M+	Free + Premium
Starii	Glam selfies & trendy filters	4.2★	5M+	Free + In-app
ModiFace	Professional AR makeup simulator	4.4★	10M+	Free + Premium

Conclusion: Which Makeup App Should You Choose?

Choosing the best makeup app depends on what you need. If you want realistic AR virtual makeovers, YouCam Makeup and ModiFace are excellent choices. For quick edits and selfie retouching, AirBrush and Facetune work perfectly. If you’re looking for all-in-one tools with beauty filters and photo enhancements, YouCam Perfect and Meitu stand out.

For professionals, Perfect365 offers precision editing, while creative users can enjoy Vivid Glam, PhotoDirector, and Starii for stylish transformations.No matter your preference, these apps make experimenting with new looks fun, easy, and cost-free. With the help of AI and AR beauty tools, you can discover your perfect style and boost your confidence—all from the palm of your hand.